Is this the most difficult management task?

This article from the Guardian – How To Ride Out A Media Storm – caught my attention.  Is there really anything more difficult to cope with as a school manager than the day that a serious incident at your school precipates a feeding frenzy by the news media?

How to cope?  Well, as Mike Baker sums up in the article:

The lesson from these cases is that, however unfair a story may be, it’s not a good idea to try to shut the media out and that, in the 24-hour media age, early impressions are vital.

Well he would, wouldn’t he?  We just have to hope that we are not caught by a media snooping around for a scoop.  Then that would be unfair.

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